Today, we sit down with Antonina Plakhotniuk, an event and educational programs coordinator in a business consulting company based in Denmark. Antonina shares her experiences, from launching a sustainable fashion brand NataliKish to mastering targeted advertising through the HUB's programs. Her journey offers valuable insights into the challenges and triumphs of building a business in a dynamic market like Denmark.
TEUH: Good day, Antonina! Could you introduce yourself, tell us your name, and what you do?
Antonina: Hello! My name is Antonina Plakhotniuk. I have developed a strong interest in project management and brand promotion. My focus is on helping brands grow and develop, particularly in the area of sustainability. By integrating sustainable practices and strategies, I aim to enhance their market presence and ensure long-term success. I am currently working on two projects.
TEUH: Very interesting! Tell us a bit about your project NataliKish.
Antonina: NataliKish is a brand that symbolizes resilience and renewal. Natalia Kishuk, the founder of the brand, create fashionable clothing and accessories using sustainable materials and always consider social and environmental issues.
TEUH: Great! At what stage of development is your project now?
Antonina: We have already registered the company, created the brand, have business pages on social media, and are working on developing the website and content. We also plan to launch our first advertising campaign on social media soon.
TEUH: How did you learn about the program at The European-Ukrainian Hub, and which program did you attend?
Antonina: I learned about the program from friends and attended the "Targeted Advertising Specialists" course in March 2024. The course was conducted at a high level with highly qualified instructors who are ready to teach and advise even after the course ends. I am very satisfied with the activities of the company Sofira, Mads Sonne Bremholm, and Olena Tovshanchi.
On the photo: Natalia Kishuk, the founder of the NataliKish brand
EUH: Excellent! What has changed for you after the course?
Antonina: After the course, I started creating business pages on social media platforms like Instagram and Facebook, worked on graphic design, analyzed competitors, set up advertising, created chatbots, and worked on strategy.
TEUH: What would you wish for yourself at the beginning of your journey to start a business in Denmark?
Antonina: Most importantly, a great team united by one idea.
TEUH: And finally, what advice would you give to those considering taking a similar course in the HUB or elsewhere?
Antonina: Complete tasks on time and attend classes regularly, then the results will not keep you waiting.
And we echo Antonina's words and encourage investing time in your education, check out our events schedule page and gain new knowledge!
You can find a video interview with Antonina on our Instagram.
